For years, athletes faced the grim reality of fueling up with products that were less about performance and more about compromise - feeling sluggish, uncomfortable, and frankly, put off by the taste. The industry's reliance on misleading claims, artificial components, and flavors that did anything but inspire, left a gap wide open for genuine innovation. That's where Adam Melonas stepped in – a figure of change in a static market, blending his passions as an innovator, chef, and an IRONMAN triathlete. He's not just the brain behind Fastfood; he's its biggest advocate and tester.

Refusing to settle for the subpar, Adam embarked on a decade-long journey with a clear aim: to redefine the standards of athletic fuel. Under his leadership, our dream team at Chew – comprising leading chefs, scientists, dietitians, and athletes – has turned the impossible into reality. Fastfood isn't just another product on the shelf; it's a testament to what happens when relentless innovation meets real-world needs.